Target, engage & convert your ideal customers
Paid media campaigns can help you increase customer acquisition, whether that’s qualified leads or direct revenue.
Due to the instant feedback paid campaigns offer, you can continually adapt them to drive the most value in line with your business goals, while retaining a focus on ROI.
All paid media channels have their place, whether you’re targeting users already interested in your offering on search engines, or driving new users to your website from social channels.
At Aira we can help you with the following services:
- Paid search (PPC)
- Google Ads
- Facebook ads
- LinkedIn ads
- Microsoft Ads
Here at Aira we are a market-leading paid media agency and we can help you reach and engage the people who are most likely to buy your products and services.
We’re an award-nominated paid media agency, a Google Premier Partner, Facebook Marketing Partner and a Microsoft Ads partner. Our hard-won expertise means we know exactly how to help you drive more potential customers to your website, helping you to win more leads and revenue.
Why paid media matters
As online user behaviour changes in line with ever-evolving technology, a successful biddable media strategy depends on having a multi-channel approach. Combining the best of all the online advertising channels can help you reach your audience and achieve your business goals.
At Aira we explore every digital channel but only recommend those we feel will deliver. And all our paid media work focuses on direct customer acquisition.
Our paid media services
At Aira our paid media services include the following:
Paid search (PPC)
PPC is a great way to drive new high-intent users to your site, as they are already actively in-market and looking for products and services. Paid search activity often offers the best ROI in the world of paid media. We at Aira have been nominated for awards for our PPC work and paid search is a fundamental part of many of our clients’ campaigns.
Google Ads
As the search engine with the largest market share, Google Ads is often at the heart of every paid media strategy. As a Google Premier Partner, Aira must retain incredibly high operational standards, and this partnership makes us eligible for specialist training and access to the latest BETA features, to help us push you ahead of the competition.
Facebook ads
Facebook advertising and its sophisticated targeting features offers great opportunities to retarget and boost your current paid media efforts in other channels, while driving new, relevant users to your website from the world’s biggest social network.
LinkedIn ads
Advertising on LinkedIn can be a quick way to reach decision makers in companies across all sectors. With the highest CPC of any network, however, the right strategy is essential to ensure you get the results you need. Aira has market-leading expertise on this channel and proven strategies that deliver high-value, qualified leads.
Microsoft Ads
Formerly known as Bing Ads, Microsoft Ads offers additional reach and competitively-priced traffic. Especially effective for B2B businesses, this channel should be a staple of your paid search strategy. Being a Microsoft Ads partner gives us access to Microsoft technical experts, giving your campaigns an edge over other advertisers.
Get in touch
If you would like to find out more about our paid media services and how they can get your brand in front of your ideal customers, get in touch.
