Free Training Resources for Digital Marketers

With the current, unfolding situation in the world, many of us are finding ourselves with more time. Unfortunately, this includes those who may have lost their jobs, had their hours reduced or been placed into furlough schemes around the world. At Aira, some of our team are on furlough which prohibits them from working for us, but doesn’t prevent them from spending time doing training and learning. Byron put together a list of free training resources in Google Sheets and the list quickly grew, so we’re moving the resource online and have listed them all below. We will keep it updated with free training resources for digital marketers and there is a link to submit other resources below.


General Digital Marketing

ResourceDescription
Search Starter Pack from The HodgeA mix of free tools and learning resources
HubSpot AcademyA mix of courses across different parts of digital marketing
SkillshareLots of courses on digital and creative. Note – free for two months.
Fundamentals of Digital MarketingFundamentals of Digital Marketing from Google
Growth Marketing MinidegreeRounded marketing degree from CXL (requires an application)

 

 

 

 


Analytics

ResourceDescription
Google Analytics Individual QualificationTraining on Google Analytics from Google
Google Tag Manager FundamentalsGoogle Tag Manager Course from Google
R for Web AnalystsA beginners introduction to the R programming language with a focus on connecting to the Google Analytics API

 

 

 


Paid Media

ResourceDescription
Facebook BlueprintFacebook advertising from basic to advanced
Bing Ads CertificationPaid search ads for Bing
Google Ads CertificationTraining on Google Ads from Google
Microsoft Advertising Learning LabLots of modules from Microsoft on their ads platforms

 

 

 


SEO

ResourceDescription
Women in Tech SEO Slack ChannelSlack channel for women in SEO, containing lots of resources and support
Yoast SEO Training AcademyA range of SEO training modules
Moz SEO TrainingSEO training modules and courses from Moz
Blue Array SEO Manager Training CourseTraining program for SEO with certifications. Use WeGotYouCovered at checkout
Link Research Training CourseLink building / research focused training course from Christoph Cemper
SEO Task List for Junior SEOsHuge list of questions to test your SEO knowledge
Race to Rank SEO ChallengeVideo training modules and downloadable sheets
SEO courses on UdemyA range of SEO courses on Udemy, filtered to free
SEO Training from Craig CampbellVideo led SEO modules 
SEMrush Training AcademySEO focused training course from SEMrush
Master Keyword Research in 7 DaysOnline course from Nick Eubanks focused 100% on keyword research
Sistrix SEO SeminarOnline four-hour training session from Sistrix

 

 

 

 

 


Copywriting / Content Marketing

ResourceDescription
Copyhackers Conversion Copywriting CourseTraining course focused on helping you improve copywriting for conversion pages
Blogging for BusinessCourse from Ahrefs on growing your blog traffic

 

 


Project management

ResourceDescription
Organisational ManagementLean Organisation Management Techniques Level 2

Web development / coding

ResourceDescription
PluralsightFree for the month of April – web development and programming language courses.

 

 


Got something to add?

If you know of a free learning resource which should be included in the list above, use this form to let us know and we’ll add it as soon as we can.

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