Paid Advertising

& PPC Management Services

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Neglecting paid advertising means you’re, quite frankly, leaving sales on the table.

The right paid advertising campaign can bring brilliant results from very early on; it can also represent a significant investment for your company. When you’re not sure what you’re doing, small missteps can quickly add up to costly mistakes. As a Google Partner and leading PPC agency, we’ve learnt that to make PPC advertising really work for your business, you need solid research, a strong strategy and responsive, unequivocal analytics.
At Aira, our highly trained team deliver all of these as standard. Our PPC management services are founded on one principle: ROI. Anything else is a waste of time and resources. The Aira paid advertising team, based in Milton Keynes but working with clients throughout the world, have spent years honing their skills and know how to deliver. We craft smart, attractive, efficient campaigns that are exquisitely targeted at the customers who will convert.

Google Ads

Google Ads can be a dynamic engine for your business — but only if it’s managed effectively. As a Google Partner (meaning that we’re a certified Google Ads agency), we know that a well-designed Google Ads campaign can put your company and your product in front of customers at the crucial moment when they are ready and willing to buy. That’s powerful stuff. But there’s nothing automatic about Google Ads. Like many powerful machines, it is extremely complex and works best when operated by a trained expert. Any agency can place a paid advert and get you to the top of Google, but only a well written and, more importantly, well positioned advert will get you conversions.

Our Process

Our process is simple, perfectly transparent and uber efficient. We start any project by completing a comprehensive audit on your current search visibility, covering both paid and organic activity. From here, we research your competitors, discover what keywords to target and from there, we create carefully and intelligently planned ads. It doesn’t end there; a big part of any paid advertising campaign is ensuring its effectiveness. We consistently monitor our campaigns and report on their performance regularly. This gives us the opportunity to quickly amend, add or remove specific adverts if they’re not delivering, therefore, saving you from wasting money on ineffective advertising

Audit

Competitor research

Keyword research

Ad copy creation

Display ad creation

Ongoing Management / Optimisation

Reporting

“When you’re paying for every click, you’ve got to make every single one count.”
Matt Beswick, Director and PPC Geek

Case Study

Just Tyres

What we did

We worked with Just Tyres on breaking out each of the 36 locations of their local fitting centres into a separate campaign, to ensure we could drill-down into audience behaviour at each location individually. This allowed us to break out shared budgets by performance and offer users the most unique and relevant experience with tailored ad creatives. We also improved the effectiveness of their search campaigns by moving from an ECPC bidding strategy to Target CPA for their highest converting campaigns.

The results

In the six months since initially implementing Target CPA we ensured Just Tyres were able to achieve their online goals, by increasing overall conversions by 70.63%, increasing conversion rate by 5.55% and reducing average CPA by £3.35

Just Tyres Logo
“Helpful and forward thinking, I’d certainly recommend Aira to any business looking to build a solid SEO strategy, along with roll out of a digital marketing campaign that gives a good ROI. Friendly team who take time to understand the business before putting great ideas together.”
Tina Newman, Marketing Manager at Just Tyres

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