PPC Management
Paid search services
Neglecting paid advertising means you’re leaving sales on the table.
Aira is an award-nominated PPC agency and we’re quickly becoming one of the highest regarded teams in the UK. We are a Google Premier Partner, which means continuously meeting Google’s requirements for certification and performance. We are also a Microsoft Ads partner, and these partnerships give us exclusive access to specialist training and the latest technology, giving us an edge over our competition.
Our approach also revolves around ROI. This is what you want and this is what we deliver.
Our paid advertising team is growing quickly, thanks to our ability to understand our clients’ goals and ensure that our PPC activity helps to achieve them. Growth and improved ROI for our clients means growth for our team.
We work with medium to large businesses across both B2B and B2C sectors and with numerous ecommerce PPC clients. We focus on the acquisition of new customers and lead generation.
We sit down with you and ensure that we are working towards accurate and achievable KPIs, and we’re open about the potential PPC has for your business.
But don’t take it from us, here’s what our client Hagerty told us:
“Working with the team at Aira has been instrumental in increasing Hagerty’s position in the market place in the UK. We have been hugely impressed with the work ethic and the team’s performance and are looking at the next major stages of the development of our business with Alex and the whole team at Aira.”
Conducted in line with industry trends and Google best practices.
We ensure that we accurately measure and report on performance. This also helps us to optimise accounts effectively.
We optimise campaigns weekly, monthly and quarterly (including search term reviews, keyword/placement reviews, ad copy/creative testing, quality score optimisation, campaign expansions and budget allocation reviews).
We constantly keep an eye on what the competition are doing and look for opportunities to get ahead of the game (looking at what keywords are they bidding on, what ad copy are they using and much more).
We work with clients to define what makes you stand out from the competition (USP) and create the best messaging for your target audience. This helps to improve landing pages and your website overall, increasing your conversion rate.
We look to maximise account performance through Google’s latest technology and machine learning, and stay at the forefront of industry changes.
A well-designed Google Ads campaign can put your company and your products/services in front of customers when they are ready to buy. And as a Google Premier Partner we know how to get you seen, and more importantly, how to get your Google Ads converting.
Bing may have lower search volume than Google, but we’ve seen good conversion rates using this channel – especially for B2B clients. Our Microsoft Ads partnership also enables us to optimise campaigns towards users based on their LinkedIn profile.