95%

Increase in organic traffic

+354%

Revenue increase YoY

Industry

Telecoms

Services Needed

Technical SEO, Content Marketing, Digital PR

The Challenge

TravelSim had been successfully marketing their business through paid media (specifically Google Ads), but wanted to decrease their spend in this channel and instead put a focus on organic.
Their goals were to increase organic traffic by 15% over 6 months and revenue by 55% over 12 months.

The Challenge

The initial work included carrying out a technical audit health check to identify any issues on the website, which were then addressed in priority-led order. A competitor SERP review then followed, with recommendations from this made to improve search visibility.

As well as carrying out the above and more technical SEO tasks, TravelSim also had digital PR work undertaken. Content campaigns were created and launched to attract links and coverage from a range of relevant industry press from around the world, to further increase TravelSim’s organic presence.

The Results

The six-month project was a success, with a 95% increase in organic traffic (YOY comparison). Organic revenue increased by 63% (YOY comparison) – far exceeding the initial goals set.

“TravelSim’s organic traffic has now increased more than 400%, reflecting the excellent job you carried out with our SEO project. I am very happy with the results and know that we couldn’t have achieved this without your support and efforts”

Helen Lauren - Head of Marketing and Online Sales

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