The Challenge

In a niche market with a high-value deal size, Steiger&Cie were experiencing a low volume of people enquiring and CPA was costly. Our challenge was to increase enquiries and try and bring down the CPA simultaneously. The account was using a manual CPC strategy and underspending the monthly allocated budget

The Approach

In order to make the budget stretch as far as possible, it was imperative that we were optimising for the highest intent people rather than just the keywords being triggered. In order to do this, we switched to a Maximise Conversions Smart Bidding strategy and reduced the budget to compensate for the change. This meant that machine learning would find people more likely to enquire and ensure we were achieving as many enquiries as possible for our monthly budget. We also introduced display remarketing to drive action in people who had already expressed an interest but dropped out of the funnel, using Steiger&Cie’s stunning imagery combined with responsive display ads, this helped to drive even more enquiries.