Content & Digital PR
Aira was tasked with helping increase organic search traffic, keyword rankings and the quality of external links through a sustainable SEO and content marketing strategy. Aira started working with RS Components in October 2015 and since then, the project scope has increased year on year. We now launch between 10 and 20 high-quality digital PR campaigns for link building per quarter along with supporting internal SEO activity. The content campaigns Aira launch are diverse in nature and can range from interactive to static graphics to long-form guides and GIFs to ensure we’re attracting high-quality links, and coverage.
Over the course of the last 12 months, Aira has successfully secured 1130 pieces of coverage and links from a range of top-tier nationals, which has had a positive impact on SEO. Specifically, core target keyword rankings have improved year on year as a result of our link building campaigns.