237.3%

Increase in Organic Sessions

240%

Increase in Goal Completions

Industry

SaaS

Services Needed

Technical SEO, Content Marketing, Digital PR

Introduction

We started to work with PostBeyond in spring 2018, with goals to add to traffic growth and conversions from organic search, following a three-tiered approach of; digital PR and thoughtleadership led digital PR, technical SEO and an on-site content strategy.

The Approach

Initial work and activity focussed on the migration of the PostBeyond website to a
new site design. Website migrations are often problematic because they can
confuse search engines which leads to a drop in rankings and traffic. Aira’s work
with PostBeyond included redirect mapping, meta data implementation, URL
structure recommendations, an analytics implementation and developer support.

We then started working on a quarterly basis, creating data-led graphics and
thought-leadership style advisories for link-building – which are closely aligned to
PostBeyond’s messaging and target audience – alongside supporting technical SEO
activity. Based in Canada, PostBeyond were keen for us to have a diverse profile for
link building across Canadian, US and UK publications. The content campaigns and
data we create have put us in a position to attract links and coverage from a range
of industry press and media.

The Results

The website migration was a success – providing an initial traffic increase immediately after the site launch. Since starting our work together in March 2018, we’ve seen a 237.3% increase in organic sessions so far. Overall, we’ve also seen goal completions increase by 216.5% since March 2018. Link and coverage highlights also include Fox Business, Yahoo, Forbes and Entrepreneur.

“The Aira team has provided a helpful hand in both our SEO strategy and execution. The true value is that they’ve become a partner and an extension of our marketing team. Their team has helped us from the ground up, from supporting our website redesign and migration to creating consistent digital PR campaigns. They’ve consistently provided great guidance on setting targets, communicating their progress and helping us grow as a company.”

Daniel Ku - Director of Marketing, PostBeyond

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