Content, PR & SEO


What we did

We started to work with PostBeyond in spring 2018, with goals to add to traffic growth and conversions from organic search, following a three-tiered approach of; digital PR and thought-leadership led digital PR, technical SEO and an on-site content strategy.  


Initial work and activity focussed on the migration of the PostBeyond website to a new site design. Website migrations are often problematic because they can confuse search engines which leads to a drop in rankings and traffic. Aira’s work with PostBeyond included redirect mapping, meta data implementation, URL structure recommendations, an analytics implementation and developer support.


We then started working on a quarterly basis, creating data-led graphics and thought-leadership style advisories for link-building – which are closely aligned to PostBeyond’s messaging and target audience – alongside supporting technical SEO activity. Based in Canada, PostBeyond were keen for us to have a diverse profile for link building across Canadian, US and UK publications. The content campaigns and data we create have put us in a position to attract links and coverage from a range of industry press and media.


The results

The website migration was a success – providing an initial traffic increase immediately after the site launch. Since starting our work together in March 2018, we’ve seen a 237.3% increase in organic sessions so far. Overall, we’ve also seen goal completions increase by 216.5% since March 2018. Link and coverage highlights also include Fox Business, Yahoo, Forbes and Entrepreneur.  

“The Aira team has provided a helpful hand in both our SEO strategy and execution. The true value is that they’ve become a partner and an extension of our marketing team. Their team has helped us from the ground up, from supporting our website redesign and migration to creating consistent digital PR campaigns. They’ve consistently provided great guidance on setting targets, communicating their progress and helping us grow as a company.”
Daniel Ku, Director of Marketing at PostBeyond

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