Content, PR & SEO
We started to work with PostBeyond in spring 2018, with goals to add to traffic growth and conversions from organic search, following a three-tiered approach of; digital PR and thought-leadership led digital PR, technical SEO and an on-site content strategy.
Initial work and activity focussed on the migration of the PostBeyond website to a new site design. Website migrations are often problematic because they can confuse search engines which leads to a drop in rankings and traffic. Aira’s work with PostBeyond included redirect mapping, meta data implementation, URL structure recommendations, an analytics implementation and developer support.
We then started working on a quarterly basis, creating data-led graphics and thought-leadership style advisories for link-building – which are closely aligned to PostBeyond’s messaging and target audience – alongside supporting technical SEO activity. Based in Canada, PostBeyond were keen for us to have a diverse profile for link building across Canadian, US and UK publications. The content campaigns and data we create have put us in a position to attract links and coverage from a range of industry press and media.
The website migration was a success – providing an initial traffic increase immediately after the site launch. Since starting our work together in March 2018, we’ve seen a 237.3% increase in organic sessions so far. Overall, we’ve also seen goal completions increase by 216.5% since March 2018. Link and coverage highlights also include Fox Business, Yahoo, Forbes and Entrepreneur.