+7.61%

Increase in CTR YoY

+354%

Revenue increase YoY

9x

Conversion value / Cost YoY

Industry

Automotive

Services Needed

PPC, PR, Content

Driving online revenue through PPC

As an independent tyre supplier, Just Tyres is passionate about tyres, offering great value prices and unparalleled service online and in-store at their 36 local fitting centres in various locations across England.

The Challenge

We were tasked with growing online revenue through Search from 10% in 2018 to 20% in 2019, whilst contributing to the wider growth of the business as a whole through innovative Search solutions.

This sector is highly competitive. We needed to ensure Just Tyres could serve the right ads to the right customers; ads that would stand out and engage customers with exactly the offering they needed, when they needed it.

The Approach

Using Responsive Search Ads together with Smart Bidding, alongside our best performing Expanded Text Ads, we could offer a more relevant message for each and every customer, ultimately generating more conversions and revenue for Just Tyres.

We switched campaigns from manual bidding to Smart Bidding strategies. This helped us achieve an “always-on” budget, whilst bidding up for the right customers at the right time.

Having access to exclusive training and support through our Google Dublin Team enabled us to adopt the latest features Google Ads had to offer.

The Results

It worked! Following the implementation of Smart Solutions, ROAS climbed consistently over the past 12 months, leading to a huge 354% increase in revenue from Search overall and an increase in online revenue contribution share from 10% to 17%.

The end of Q1 2019 saw the highest ever month for online revenue with online sales now contributing a +7% increase to overall sales YOY.

“We expected good results and were delivered with great results which have allowed us to expand our store count and explore new ventures”

Tina Newman - Marketing Manager, Just Tyres

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