Paid Search & PPC
Just Tyres
What we did
We worked with Just Tyres on breaking out each of the 36 locations of their local fitting centres into a separate campaign, to ensure we could drill-down into audience behaviour at each location individually. This allowed us to break out shared budgets by performance and offer users the most unique and relevant experience with tailored ad creatives. We also improved the effectiveness of their search campaigns by moving from an ECPC bidding strategy to Target CPA for their highest converting campaigns.
The results
In the six months since initially implementing Target CPA we ensured Just Tyres were able to achieve their online goals, by increasing overall conversions by 70.63%, increasing conversion rate by 5.55% and reducing average CPA by £3.35
“Helpful and forward thinking, I’d certainly recommend Aira to any business looking to build a solid SEO strategy, along with roll out of a digital marketing campaign that gives a good ROI. Friendly team who take time to understand the business before putting great ideas together.”
Tina Newman, Marketing Manager at Just Tyres
