553%

Total revenue increase

935%

Increase in sales volume

22%

Increase in return on ad spend

Industry

Health

Services Needed

Paid Media

Introduction

Check My Body Health are quickly becoming one of the largest health testing providers in the world.

Specialising in food intolerance tests, they are now expanding into DNA tests and general health and wellbeing tests.

The challenge

Check My Body Health came to Aira following a successful Groupon promotion which proved their product viable in a global market. Having seen the potential their brand had to offer, they were looking to establish themselves as a major player in the health testing industry.

They had minimal paid media activity at the time which wasn’t driving much revenue for the business. They believed it had more potential and wanted to explore this with Aira.

The approach

We took a full-funnel multi channel approach to the project, spreading our efforts across Google, Facebook & Pinterest networks.

This allowed us to have multiple touch points with users at each stage of the buyer’s journey.

Our strategy began with restructuring their Google Ads campaigns so that they took full advantage of Machine Learning. This meant that we could ensure we were bidding optimally based on the individual user’s data signals and in line with business goals. We then scaled the campaigns to maximise revenue whilst maintaining consistent ROAS performance.

Following this, we introduced Facebook dynamic retargeting and prospecting to show users ads for the test most relevant to them. As well as this, Instagram, Youtube & Pinterest video campaigns helped to generate demand and further increase sales and revenue.

The results

Since working with Check My Body Health, we’ve seen exponential growth in revenue whilst maintaining a consistent ROAS.

Month 1 saw an 95% increase in revenue, followed by a further 96% in month 2 and 71% in month 3. This was achieved whilst exceeding their ROAS target throughout.

The success from paid media has allowed them to invest into other areas of their business including new product development, SEO and web development.

"In just 6 months with Aira, we've dominated new channels generating an excellent ROI. We've built a trusted relationship in a very short period of time and I wouldn’t hesitate to recommend Aira to other businesses.

Marcus Richardson, CMBH

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