PPC

PPC Cost vs Billed Cost PPC

Why Google Ads Cost is More Than Your Daily Budget

As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially in Google Ads where clients are paying for ad spend. There’s nothing better than seeing conversions and traffic increase over time when you’re working on an account, building and optimising campaigns. The one line that […]

PPC

Do Google Ads Work?

This is a question we hear from time to time, and one you might have come across online, if you’re looking into Google Ads for your business. The short answer is yes, with over 3.5 billion searches per day, if you’re not advertising on this platform, you’re leaving money on the table. I think what […]

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