Digital PR

Digital PR

7 Steps for Creating an Effective Digital PR Strategy

Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR agency’.   The main focus was on offline earned media, but now the landscape is completely different and we’re seeing traditional agencies upskill themselves to become digitally savvy.  As the world moves away from traditional […]

Content-led digital PR Digital PR

How to Plan a Content-led Digital PR Campaign

Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if you want to get the most out of your efforts. So where should you start? If you’re looking to boost your online presence, increase organic traffic and improve the authority of your website but don’t […]

aira office Digital PR

6 Lessons from My 6 Months at Aira

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 weeks. I have a traditional PR background, having worked for a well-known wildlife charity, RSPB, which taught me a lot about the core principles of PR. But the last six months at Aira working as […]

Digital PR

My Aira Journey – What I Learned During My Work Placement

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week work placement. Here’s a blog post and an infographic she created to explain and illustrate what she learned. Having some knowledge and experience in traditional and broadcast PR, I was intrigued to learn about how […]

CommsCon 2018 Digital PR

CommsCon 2018: Aira’s Highlights

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and speak at some of the best digital marketing and PR events around the world. At the beginning of this month, two of our digital PR executives, Aliyah and Abi, headed to Hawker House (primarily used […]

Content Strategy

Using Data to Improve Link Building Campaigns

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]

digital pr writing tips Digital PR

Tips for Turbocharging Your Digital PR Writing

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in the same day. Getting your copy right the first time takes practice and patience. Back in June, I attended a course run by CIPR on writing skills for PR which covered a variety of techniques, […]

outREACH Conference Logo Digital PR

4 Takeaways from the 2018 outREACH Conference

At Aira, we’re always on the lookout for any great events that will help our team learn and understand more about the digital arena. On 8th June 2018, our Content & PR team attended the annual outREACH conference for the second-year running. So, what were our biggest take homes from the outREACH conference this year? […]

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