Digital PR

CommsCon 2018 Digital PR

CommsCon 2018: Aira’s Highlights

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and speak at some of the best digital marketing and PR events around the world. At the beginning of this month, two of our digital PR executives, Aliyah and Abi, headed to Hawker House (primarily used […]

Content Strategy

Using Data to Improve Link Building Campaigns

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]

digital pr writing tips Digital PR

Tips for Turbocharging Your Digital PR Writing

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in the same day. Getting your copy right the first time takes practice and patience. Back in June, I attended a course run by CIPR on writing skills for PR which covered a variety of techniques, […]

outREACH Conference Logo Digital PR

4 Takeaways from the 2018 outREACH Conference

At Aira, we’re always on the lookout for any great events that will help our team learn and understand more about the digital arena. On 8th June 2018, our Content & PR team attended the annual outREACH conference for the second-year running. So, what were our biggest take homes from the outREACH conference this year? […]

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