Content Strategy

Content Strategy

Using Data to Improve Link Building Campaigns

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]

How to do great digital PR on a budget Content Strategy

How to Do Great Digital PR on a Limited Budget

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft I couldn’t agree more with Gates but then again some would say as a PR, I’m biased. Digital PR is essential to business growth and development. Whether you’re looking to attract new customers, potential investors, raise your […]

Do you have to be an extrovert to work in PR? Content Strategy

‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does […]

why journalists dont publish your content Content Strategy

7 Reasons Journalists Don’t Publish Your Content

Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we do. After all, working on behalf of a client to place content and raise awareness is central to our role. But what if our pitches are going ignored? The following points are some things to […]

how to make content ideas stick through emotion, surprise and more Content Strategy

6 Traits of a Content Idea that Sticks

Do you want tons of traffic and links? All you’ve got to do is “create great content” – but for content to be great, it needs to stick. In today’s fast-paced digital marketing landscape, it’s a well-known fact that you need quality content if you want to succeed. But creating quality content is easier said […]

Content Strategy

Sustainable Content Marketing – BrightonSEO

A highlight of the UK conference calendar is always BrightonSEO and I’m fortunate enough to have spoken at the first one at an even bigger venue. Thanks to those of you that came along to my talk. Below is my slide deck and feel free to get in touch if you have any questions at […]

Content Strategy

9 Tools to Help Every Content Strategist

So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want to outreach to. You think you’ve got this content business down to a tee. Yeah right! If only it was that easy. Rewind a few years and I dare say, content marketing was probably a […]

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