Content Strategy Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But it’s not easy. Producing one piece of amazing content can be challenging enough, let alone creating lots of great campaigns that consistently gets traffic and links. These days, there is more digital content online than […]
Content Strategy So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re contacting them on a subject they specialise in. If you have a campaign you believe they will be interested in featuring, be sure to triple check their sector; what are their recent articles about? Are […]
Content Strategy Last week, a few of us at Aira went to SearchLove London for two days to listen to some of the best speakers in digital marketing share their tips, insights, and results of their own research to take our understanding of the industry to the next level. It didn’t disappoint. Two of our SearchLove attendees […]
Content Strategy Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]
Content Strategy “If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft I couldn’t agree more with Gates but then again some would say as a PR, I’m biased. Digital PR is essential to business growth and development. Whether you’re looking to attract new customers, potential investors, raise your […]
Content Strategy The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does […]
Content Strategy Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we do. After all, working on behalf of a client to place content and raise awareness is central to our role. But what if our pitches are going ignored? The following points are some things to […]
Content Strategy Do you want tons of traffic and links? All you’ve got to do is “create great content” – but for content to be great, it needs to stick. In today’s fast-paced digital marketing landscape, it’s a well-known fact that you need quality content if you want to succeed. But creating quality content is easier said […]
Content Strategy A highlight of the UK conference calendar is always BrightonSEO and I’m fortunate enough to have spoken at the first one at an even bigger venue. Thanks to those of you that came along to my talk. Below is my slide deck and feel free to get in touch if you have any questions at […]
Content Strategy So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want to outreach to. You think you’ve got this content business down to a tee. Yeah right! If only it was that easy. Rewind a few years and I dare say, content marketing was probably a […]
