What is the HubSpot Inbound Marketing Certification? 

If you would like to learn more about inbound marketing and doing it successfully, you might benefit from the inbound marketing certification from HubSpot. 

HubSpot is a leading inbound marketing platform that works hand-in-hand with agency partners and companies directly. It develops and markets software products for sales and inbound, and via the HubSpot Academy, offers a whole host of free courses and certifications, including its inbound marketing certification.

Whether you are a business owner, an in-house marketer or you work for a digital marketing agency, the HubSpot inbound certification could help you delve deeper into the subject and discover better ways to attract, convert, close and delight customers using the inbound methodology

The course is delivered via a series of tutorial videos presented by a variety of HubSpot in-house inbound experts. Once you have watched these videos you will be tested on what you’ve seen with the inbound certification exam, which you can complete online. 

What will you learn?

The inbound course comprises of six lessons:

1. Understanding the Fundamentals of Inbound

Jorie Munroe takes you through the fundamentals of inbound marketing, and explains how and why it helps businesses to operate in a more customer-centered, human way. 

2. Growing Your Business with a Flywheel Model

In this lesson Kyle Jepson bins the traditional business funnel model, and explains how a flywheel makes more sense and is more beneficial. 

3. Creating a Company Purpose

When’s the last time you asked why your company was founded, or what was its purpose? In this lesson Kyle explains that you need to know what your company is supposed to do, to help you attract people to it. 

4. Setting Business Goals

Jorie returns to clue you in on the importance of shared business goals that your whole organisation can get behind and work towards in a unified way. 

5. Creating Buyer Personas

Understanding your ideal customer is vital if you want to get them to your website. Kyle tells you the best ways to create your own buyer personas.

6. Developing the Buyer’s Journey for Your Business

In your final lesson Courtney Sembler explains why it’s so important to create a buyer’s journey for your audience, and how you can do it.

The exam

The HubSpot inbound certification exam is what tests you on the topic you have been learning about through the almost-two hours of tutorials (if you watch them at normal speed – if you’re in a rush you can increase the speed to buzz through them at a faster rate).

The exam is an online test, with questions and multiple choice answers. You have up to three hours to complete the exam (although it’s expected to take one hour), there are 60 questions and you need to get 45 right to pass. 

While researching this post I found that there’s a decent amount of searches for ‘hubspot inbound certification answers’. And yes, you can cheat and find the answers online if you want to cut corners, but this isn’t likely to benefit your business or career! It’s no big deal if you fail. You can try again in 12 hours, giving you some time to review the videos and your notes.

Other HubSpot marketing courses available

HubSpot offers a number of courses covering marketing, sales and service, but while we’re focusing on marketing here are the other courses you could do:

  • Contact Management
  • Content Marketing
  • Email Marketing
  • Lead Generation
  • Marketing Automation
  • SEO
  • Social Media
  • Website Design

Aira is a HubSpot Certified Platinum Partner, so if you have any questions on inbound marketing, or indeed on HubSpot, feel free to get in touch!

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