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Do you have to be an extrovert to work in PR? Content Strategy

‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does […]

why journalists dont publish your content Content Strategy

7 Reasons Journalists Don’t Publish Your Content

Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we do. After all, working on behalf of a client to place content and raise awareness is central to our role. But what if our pitches are going ignored? The following points are some things to […]

10 Simple Steps for Successful LinkedIn Advertising

10 Simple Steps for Successful LinkedIn Advertising

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook advertising in Q3 2016 alone, making Facebook the second biggest company for digital advertising, only coming second to Google. Unless you’ve been under a digital rock for the past few years, you’ll be more than […]

Analytics

Conversion Tracking for SMEs using Google Tag Manager

Whatever size business you are, it’s important to be able to measure the outcomes of your marketing efforts. In my view, it’s even more important for small to medium sized businesses (SMEs) because most will have very limited budgets. This means that knowing what is working (and not working) is vital so that marketing budgets […]

how to make content ideas stick through emotion, surprise and more Content Strategy

6 Traits of a Content Idea that Sticks

Do you want tons of traffic and links? All you’ve got to do is “create great content” – but for content to be great, it needs to stick. In today’s fast-paced digital marketing landscape, it’s a well-known fact that you need quality content if you want to succeed. But creating quality content is easier said […]

Events

#MKGO – Our First Event

Firstly, we’d like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback so far has been incredible, and we’re really pleased that you all seemed to get so much out of the event. We’d love to hear your thoughts, so if you have any ideas for how […]

Content Strategy

Sustainable Content Marketing – BrightonSEO

A highlight of the UK conference calendar is always BrightonSEO and I’m fortunate enough to have spoken at the first one at an even bigger venue. Thanks to those of you that came along to my talk. Below is my slide deck and feel free to get in touch if you have any questions at […]

The Future

Instagram Stories: What Does the New Feature Mean for Brands?

According to Instagram, everyone has a story to tell. So, it made complete sense that the social media platform announced they were rolling out a new update where users could capture moments of their life, in real time, and upload it onto their ‘ Instagram Stories’. But there’s more, Instagrammers can personalise these temporary visuals […]

8-UX-designs-all-websites-should-have UX

8 UX Designs Your Site Should Have

Getting a website designed and built can be a lengthy and draining task for any business owner or marketing team. With such importance given to our ‘digital shop windows’, it’s amazing all of the simple yet vital things that can be so easily overlooked or forgotten about as we concentrate so much focus on overall […]

General

Digital Marketing – What Do You Actually Do?

If you’ve worked in SEO, PPC or at a digital marketing agency for any length of time you’ve probably had to explain what you actually do as a job, and most likely struggled. Given the growth of digital marketing and the undeniable truth that it’s only getting bigger, shouldn’t more people know what we actually […]

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