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MKGO 19th March 2022
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What We Do
SEO
Paid Media
Paid Search
Paid Social
Inbound Marketing
HubSpot Partner Agency
Content Marketing
Account-based Marketing
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SaaS
Finance
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About
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A little light reading.
A lot of experience.
Featured
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
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Paddy Moogan
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Popular
Aira Takes Home Two Awards at the UK Search Awards 2023
General
I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]
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Paddy Moogan
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
Read More
Paddy Moogan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
Latest
Aira is Now a Facebook Marketing Partner
Paid Media
We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]
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Byron Marr
The Inbound Marketing Process Explained
Inbound
The purpose of inbound marketing is to attract your potential customers by offering them relevant,
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Sam Butterworth
How to Figure Out Why Your Company Exists
Culture
“Don’t go bust” That was my rather unhelpful answer when Matt, Matthew, Shannon and I started talking about why Aira […]
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Paddy Moogan
5 Actionable Ideas to Increase Website Leads
Inbound
Once your website is up and running and getting lots of lovely traffic, the next sensible objective is to increase the […]
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Charlotte Hawkes
How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020
Paid Media
Google famously says, “Focus on the user and all else will follow.” With this in mind, it's no surprise that […]
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Chris Turner
The 4 Best WordPress SEO Plugins
SEO
WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]
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Andrew King
An Essential SEO Checklist for Optimising Web Content
SEO
So you’ve written a shiny new piece of content and you’re ready to hit publish, but you’re not sure how […]
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Abbie McEvaddy
How We Created Our Own Culture Code
Culture
Aira started here: TLDR: we've published our internal culture code online. Below is the background on what it is and […]
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Paddy Moogan
How to Give Feedback Without Pissing Off Your Graphic Designer!
Design
“Feedback is helpful and constructive; criticism is hurtful and damaging.” Frank Sonnenberg, Author, Source Ok, so the quote isn't quite […]
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Davey Rees
What is Online PR?
Digital PR
Online PR, also known as digital PR, is a link-building tactic that involves creating a story or piece of creative […]
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Abi Bennetts
Aira Gets Thrifty - Volunteering at Oxfam’s Online Hub
Giving Back
In the run up to Black Friday and the Christmas rush, Aira sent two teams to Oxfam’s Online Hub in […]
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Abbie McEvaddy
9 Ecommerce SEO Tips to Increase Sales by Generating More Traffic
eCommerce
Following on from Kathryn’s great post, 5 SEO Tips for Websites Wanting More Sales, I want to focus more on […]
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Harry Evans
When Should You Use Google Ads Automated Bidding?
Paid Media
Introduction I’m just going to come out and say this Smart Bidding (aka auto bidding, automated bidding - for the […]
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Byron Marr
5 Reasons Why Your Website is Getting No Traffic
Digital Marketing
Website traffic is key to any online business as it leads to conversions, which ultimately provides leads or revenue. But […]
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Izi Hicks
What are the Differences Between PPC & SEO?
SEO
Or to give this blog an alternative title of Ironman vs Batman. Superheroes all have different skills, abilities and personalities […]
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Brendan Gilbert
How to Improve Your Ecommerce Conversion Rate
eCommerce
When Aira onboards a new ecommerce client talk quickly moves to the ultimate objective...to increase the number of sales and […]
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Harry Evans
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