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buyer's journey Inbound

What is the Buyer’s Journey?

Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But there’s a lot more to it than that… Here we’ll take a look at what exactly the buyer’s journey is, its different stages, why it’s important and how to create one for your audience. We’ll […]

Inbound

What is a Buyer Persona?

A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. It is a way to better understand the demographics and psychographics (motivations, goals, problems etc) related to your target audience. In short it helps you to be an empathetic business, a virtue that should be […]

Content Strategy

Using Data to Improve Link Building Campaigns

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]

Learn Inbound 2018 Events

6 Takeaways from the 2018 Learn Inbound Conference

Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and digital marketing events around the world. It’s at events such as Learn Inbound where we’re able to take away more than a conference hangover. Instead, we end our two days with so much actionable advice […]

List of Chrome Extensions for SEO SEO

17 Top Notch Chrome Extensions for Technical SEO

So you’re looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to help you with that. Step into my browser… Yikes. Don’t worry, I’m not going to go on about all of my Chrome extensions – just the 17 that help with up my SEO audits and […]

Inbound Marketing Examples Inbound

6 Perfectly Executed Examples of Inbound Marketing

Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry – if done right. And a few businesses and individuals have been putting inbound theory into practice with great success. Here are some stellar inbound marketing examples to inspire you and your business to really, well, […]

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