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MKGO 19th March 2022
Speakers, booze and food, say no more.
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Paid Media
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A little light reading.
A lot of experience.
Featured
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
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Paddy Moogan
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Popular
Aira Takes Home Two Awards at the UK Search Awards 2023
General
I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]
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Paddy Moogan
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
Read More
Paddy Moogan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
Latest
What are Facebook Automated Ads?
Facebook
Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]
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Byron Marr
How to Set Up Facebook Business Manager
Facebook
If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]
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Byron Marr
Great Expectations: The Truth About Digital PR Campaigns
Digital PR
We’ve got a problem. Here’s what Digital PR and SEO Twitter has to say about our campaigns and posts… “Digital PR […]
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Shannon McGuirk
Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira
Culture
I started my new role as a digital PR executive at Aira just one week before lockdown (great timing I know). When […]
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Francesca Bjorkegren
Custom Intent Audiences: Targeting the Ones That Got Away
Google Ads
Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]
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Byron Marr
PPC for Ecommerce: Unlocking Customer Lifetime Value
eCommerce
One of the most widely recognised benefits of PPC for ecommerce is that you’re able to get direct return on investment almost […]
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Chris Turner
Link Building Outreach and Follow-ups: Key Rules to Earn Coverage
Content Strategy
If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]
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Aliyah Loughlan
Using Data to Improve Link Building Campaigns
Content Strategy
Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements […]
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Paddy Moogan
9 Ideation Tips to Overcome Creative Block When Working from Home
Content Strategy
Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]
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Abbie McEvaddy
How to Use HubSpot Workflows to A/B Test Emails Using Automation
Email
At Aira, we always want to improve what we are doing. That’s why we tend to test as much as […]
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Maret Reutelingsperger
Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?
Digital PR
I have a traditional PR background, where the key focus for the brand I was working for was press coverage, […]
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Abbie McEvaddy
Why Aira is Using the Government's Coronavirus Job Retention Scheme
Management
On March 19th I posted on LinkedIn about everything we’d done as a company to manage the utter chaos that […]
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Matt Beswick
Inbound Marketing vs Outbound Marketing
Inbound
At Aira a large proportion of my role is client facing. Meaning I spend a large amount of my time […]
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Harry Evans
5 Tips for Generating Leads from Facebook Ads
Paid Media
Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]
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Byron Marr
Aira and COVID-19: Our Clients, Our Team and The Future
General
I was a bit reluctant to write this post because there is a lot of information and noise out there […]
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Paddy Moogan
Why the Flywheel Model Has Replaced the Funnel and How to Create Your Own
Inbound
The flywheel has replaced the funnel because it helps your business grow faster and more efficiently. Not a bad reason, […]
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Sam Butterworth
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