Blog

How we think

buyer's journey Inbound

The Benefits of Inbound Marketing

Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty much only way to reach customers was by bombarding them with adverts, cold calls and mail (plus many more types of interruptive media), inbound marketing attempts to get your customers to come to you. Inbound […]

List of Chrome Extensions for SEO SEO

17 Top Notch Chrome Extensions for Technical SEO

So you’re looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to help you with that. Step into my browser… Yikes. Don’t worry, I’m not going to go on about all of my Chrome extensions – just the 17 that help with up my SEO audits and […]

Inbound Marketing Examples Inbound

6 Perfectly Executed Examples of Inbound Marketing

Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry – if done right. And a few businesses and individuals have been putting inbound theory into practice with great success. Here are some stellar inbound marketing examples to inspire you and your business to really, well, […]

Don't Boost Facebook Posts

Facebook Boosted Posts: Why You Shouldn’t Do Them

If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. Although boosted posts are a quick and easy way to promote an offer or get your message in front of more users, there are several reasons why you should stop doing this. “It works for […]

Inbound Marketing Tactics Inbound

17 Essential Inbound Marketing Tactics

Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the right inbound marketing tactics, properly implemented, inbound helps you attract strangers to your website and convert them into customers, as well as promoters of your brand. But what are the best inbound marketing tactics to […]

digital pr writing tips Digital PR

Tips for Turbocharging Your Digital PR Writing

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in the same day. Getting your copy right the first time takes practice and patience. Back in June, I attended a course run by CIPR on writing skills for PR which covered a variety of techniques, […]

outREACH Conference Logo Digital PR

4 Takeaways from the 2018 outREACH Conference

At Aira, we’re always on the lookout for any great events that will help our team learn and understand more about the digital arena. On 8th June 2018, our Content & PR team attended the annual outREACH conference for the second-year running. So, what were our biggest take homes from the outREACH conference this year? […]

SEO

Rank Tracking in 2018 – Is it Still Worth It?

Rank tracking has always been a bit of a double-edged sword. In one way, it’s a useful measure of progress against organic search objectives and a way to benchmark against competitors. In another way, it isn’t a leading indicator of success and can often be a source of frustration if your client or boss is […]

How to set up Facebook Business Manager

How to Set Up Facebook Business Manager

If you have a Page for your business on Facebook and aren’t currently using Business Manager, you will most certainly be missing out on a huge range of additional features, insights and tools that are available to you. Business Manager much like Facebook is free to use so there’s no reason not to make the […]

Ready to find out how we can help?

Get in touch