How we think
SEO Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small SEO Agency last night at the UK Search Awards. The black-tie award ceremony was hosted at the Bloomsbury Big Top and celebrates the very best talent in UK digital marketing and search. Agencies and in-house […]
Digital PR If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and speak at some of the best digital marketing and PR events around the world. At the beginning of this month, two of our digital PR executives, Aliyah and Abi, headed to Hawker House (primarily used […]
Content Strategy Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But it’s not easy. Producing one piece of amazing content can be challenging enough, let alone creating lots of great campaigns that consistently gets traffic and links. These days, there is more digital content online than […]
Inbound Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But there’s a lot more to it than that… Here we’ll take a look at what exactly the buyer’s journey is, its different stages, why it’s important and how to create one for your audience. We’ll […]
Content Strategy So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re contacting them on a subject they specialise in. If you have a campaign you believe they will be interested in featuring, be sure to triple check their sector; what are their recent articles about? Are […]
Inbound A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. It is a way to better understand the demographics and psychographics (motivations, goals, problems etc) related to your target audience. In short it helps you to be an empathetic business, a virtue that should be […]
Content Strategy Last week, a few of us at Aira went to SearchLove London for two days to listen to some of the best speakers in digital marketing share their tips, insights, and results of their own research to take our understanding of the industry to the next level. It didn’t disappoint. Two of our SearchLove attendees […]
Content Strategy Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]
Events Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and digital marketing events around the world. It’s at events such as Learn Inbound where we’re able to take away more than a conference hangover. Instead, we end our two days with so much actionable advice […]
Social Media Social media networks can be a major traffic driver to your website, so it’s in your best interest to optimise your presence on them, including – you guessed it – your Open Graph tags. You’ve stuffed your bios full of keywords and you’re using all the right hashtags in your posts – but do you […]
