How we think
Inbound In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features – a LinkedIn ads integration. Online advertising, whilst an important part of most digital strategies, has its limitations for businesses, namely, not always being able to see whether the ads are generating revenue or ROI. It should therefore […]
Digital PR As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 weeks. I have a traditional PR background, having worked for a well-known wildlife charity, RSPB, which taught me a lot about the core principles of PR. But the last six months at Aira working as […]
Email In September of 2018 I attended Inbound 2018. It was no surprise that a theme of the event was delighting your existing customers and nurturing leads, a fundamental part of inbound marketing. The discussion was very firmly on the why, rather than the how. I believe the reason for this is generally a lack of […]
Inbound The purpose of inbound marketing is to attract your potential customers by offering them relevant, truly useful content that helps them understand and solve their problems throughout their buyer’s journey. The buyer’s journey consists of awareness, consideration and decision stages, and your goal is to guide a prospect through these stages. But how exactly do […]
Management When Matt and I decided to start a company together, we talked a fair bit about why we thought it could be a good idea and what we really wanted to build. For context, we both came from digital marketing backgrounds but in different ways. Matt started out as a freelancer and at the time […]
Inbound A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re a business looking to implement a new (or replacement) CRM, there are thousands of solutions on the market. It’s not an easy process to evaluate and compare. In fact, one of the most frequently asked […]
SEO There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve the site’s search rankings. Sad? Perhaps, but I love a good puzzle. We have access to so much data that it can be difficult to decide where to focus our efforts. It can also be […]
Digital PR Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week work placement. Here’s a blog post and an infographic she created to explain and illustrate what she learned. Having some knowledge and experience in traditional and broadcast PR, I was intrigued to learn about how […]
Inbound If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you can get the most out of it and make a decision about whether the agency you meet is the right fit – and whether an agency is a good fit at all. This guide aims […]
PPC This is a question we hear from time to time, and one you might have come across online, if you’re looking into Google Ads for your business. The short answer is yes, with over 3.5 billion searches per day, if you’re not advertising on this platform, you’re leaving money on the table. I think what […]
