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Content Strategy

Using Data to Improve Link Building Campaigns

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]

Learn Inbound 2018 Events

6 Takeaways from the 2018 Learn Inbound Conference

Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and digital marketing events around the world. It’s at events such as Learn Inbound where we’re able to take away more than a conference hangover. Instead, we end our two days with so much actionable advice […]

buyer's journey Inbound

The Benefits of Inbound Marketing

Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty much only way to reach customers was by bombarding them with adverts, cold calls and mail (plus many more types of interruptive media), inbound marketing attempts to get your customers to come to you. Inbound […]

List of Chrome Extensions for SEO SEO

17 Top Notch Chrome Extensions for Technical SEO

So you’re looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to help you with that. Step into my browser… Yikes. Don’t worry, I’m not going to go on about all of my Chrome extensions – just the 17 that help with up my SEO audits and […]

Inbound Marketing Examples Inbound

6 Perfectly Executed Examples of Inbound Marketing

Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry – if done right. And a few businesses and individuals have been putting inbound theory into practice with great success. Here are some stellar inbound marketing examples to inspire you and your business to really, well, […]

Don't Boost Facebook Posts

Facebook Boosted Posts: Why You Shouldn’t Do Them

If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. Although boosted posts are a quick and easy way to promote an offer or get your message in front of more users, there are several reasons why you should stop doing this. “It works for […]

Inbound Marketing Tactics Inbound

17 Essential Inbound Marketing Tactics

Inbound marketing is a proven strategy for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the right inbound marketing tactics, properly implemented, inbound helps you attract strangers to your website and convert them into customers, as well as promoters of your brand. But what are the best inbound marketing tactics to […]

digital pr writing tips Digital PR

Tips for Turbocharging Your Digital PR Writing

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in the same day. Getting your copy right the first time takes practice and patience. Back in June, I attended a course run by CIPR on writing skills for PR which covered a variety of techniques, […]

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