How we think
Content Strategy Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]
Events Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and digital marketing events around the world. It’s at events such as Learn Inbound where we’re able to take away more than a conference hangover. Instead, we end our two days with so much actionable advice […]
Social Media Social media networks can be a major traffic driver to your website, so it’s in your best interest to optimise your presence on them, including – you guessed it – your Open Graph tags. You’ve stuffed your bios full of keywords and you’re using all the right hashtags in your posts – but do you […]
Inbound Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty much only way to reach customers was by bombarding them with adverts, cold calls and mail (plus many more types of interruptive media), inbound marketing attempts to get your customers to come to you. Inbound […]
SEO So you’re looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to help you with that. Step into my browser… Yikes. Don’t worry, I’m not going to go on about all of my Chrome extensions – just the 17 that help with up my SEO audits and […]
General We recently started working with Sanctus, a company whose mission is to change the perception of mental health and put the world’s first mental health gym on the high street. It’s an original and unique concept. We go to the gym to take care of our physical health, but what are we doing in regard […]
Inbound Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry – if done right. And a few businesses and individuals have been putting inbound theory into practice with great success. Here are some stellar inbound marketing examples to inspire you and your business to really, well, […]
Social Media If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. Although boosted posts are a quick and easy way to promote an offer or get your message in front of more users, there are several reasons why you should stop doing this. “It works for […]
Inbound Inbound marketing is a proven strategy for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the right inbound marketing tactics, properly implemented, inbound helps you attract strangers to your website and convert them into customers, as well as promoters of your brand. But what are the best inbound marketing tactics to […]
Digital PR Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in the same day. Getting your copy right the first time takes practice and patience. Back in June, I attended a course run by CIPR on writing skills for PR which covered a variety of techniques, […]
