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aira office Digital PR

6 Lessons from My 6 Months at Aira

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 weeks. I have a traditional PR background, having worked for a well-known wildlife charity, RSPB, which taught me a lot about the core principles of PR. But the last six months at Aira working as […]

inbound marketing process Inbound

The Inbound Marketing Process Explained

The purpose of inbound marketing is to attract your potential customers by offering them relevant, truly useful content that helps them understand and solve their problems throughout their buyer’s journey. The buyer’s journey consists of awareness, consideration and decision stages, and your goal is to guide a prospect through these stages. But how exactly do […]

Management

Company Culture – What Does That Even Mean?

When Matt and I decided to start a company together, we talked a fair bit about why we thought it could be a good idea and what we really wanted to build. For context, we both came from digital marketing backgrounds but in different ways. Matt started out as a freelancer and at the time […]

HubSpot vs Salesforce Inbound

HubSpot vs Salesforce Comparison – Which is the Best CRM?

A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re a business looking to implement a new (or replacement) CRM, there are thousands of solutions on the market. It’s not an easy process to evaluate and compare. In fact, one of the most frequently asked […]

SEO

3 Technical SEO Tips to Help Your Site Rank

There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve the site’s search rankings. Sad? Perhaps, but I love a good puzzle. We have access to so much data that it can be difficult to decide where to focus our efforts. It can also be […]

Digital PR

My Aira Journey – What I Learned During My Work Placement

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week work placement. Here’s a blog post and an infographic she created to explain and illustrate what she learned. Having some knowledge and experience in traditional and broadcast PR, I was intrigued to learn about how […]

PPC

Do Google Ads Work?

This is a question we hear from time to time, and one you might have come across online, if you’re looking into Google Ads for your business. The short answer is yes, with over 3.5 billion searches per day, if you’re not advertising on this platform, you’re leaving money on the table. I think what […]

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