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SEO

Aira Named Best Small SEO Agency at UK Search Awards

Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small SEO Agency last night at the UK Search Awards. The black-tie award ceremony was hosted at the Bloomsbury Big Top and celebrates the very best talent in UK digital marketing and search. Agencies and in-house […]

CommsCon 2018 Digital PR

CommsCon 2018: Aira’s Highlights

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and speak at some of the best digital marketing and PR events around the world. At the beginning of this month, two of our digital PR executives, Aliyah and Abi, headed to Hawker House (primarily used […]

buyer's journey Inbound

What is the Buyer’s Journey?

Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But there’s a lot more to it than that… Here we’ll take a look at what exactly the buyer’s journey is, its different stages, why it’s important and how to create one for your audience. We’ll […]

Inbound

What is a Buyer Persona?

A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. It is a way to better understand the demographics and psychographics (motivations, goals, problems etc) related to your target audience. In short it helps you to be an empathetic business, a virtue that should be […]

Content Strategy

Using Data to Improve Link Building Campaigns

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]

Learn Inbound 2018 Events

6 Takeaways from the 2018 Learn Inbound Conference

Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and digital marketing events around the world. It’s at events such as Learn Inbound where we’re able to take away more than a conference hangover. Instead, we end our two days with so much actionable advice […]

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