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SEO

Rank tracking in 2018 – is it still worth it?

Rank tracking has always been a bit of a double-edged sword. In one way, it’s a useful measure of progress against organic search objectives and a way to benchmark against competitors. In another way, it isn’t a leading indicator of success and can often be a source of frustration if your client or boss is […]

How to set up Facebook Business Manager

How to set up Facebook Business Manager

Introduction If you have a Page for your business on Facebook and aren’t currently using Business Manager, you will most certainly be missing out on a huge range of additional Features, Insights and Tools that are available to you. Business Manager much like Facebook is free to use so there’s no reason not to make […]

SEO

7 ways for SMEs to generate more traffic with limited time

As a small or even a medium sized business, it can be hard to compete with large competitors who not only have deeper pockets but may also have marketing teams bigger than your entire company. Add to that the fact that organic search results on Google are being pushed further and further away from the […]

Events

15 places to drink (or eat) after BrightonSEO

So once again BrightonSEO is at our door and digital marketers come flocking from all around and fill the streets and Airbnbs of Brighton. As usual there are the after parties organised by the BrightonSEO team and sponsors, and we’ll all be tagging along for a bit at the very least for a drink and […]

How to do great digital PR on a budget Content strategy

How to do great digital PR on a limited budget

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft I couldn’t agree more with Gates but then again some would say as a PR, I’m biased. Digital PR is essential to business growth and development. Whether you’re looking to attract new customers, potential investors, raise your […]

Do you have to be an extrovert to work in PR? Content strategy

‘PR personality’: do you have to be an extrovert to work in PR?

The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does […]

why journalists dont publish your content Content strategy

7 reasons journalists don’t publish your content

Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we do. After all, working on behalf of a client to place content and raise awareness is central to our role. But what if our pitches are going ignored? The following points are some things to […]

10 Simple Steps for Successful LinkedIn Advertising

10 Simple Steps for Successful LinkedIn Advertising

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook advertising in Q3 2016 alone, making Facebook the second biggest company for digital advertising, only coming second to Google. Unless you’ve been under a digital rock for the past few years, you’ll be more than […]

Analytics

Conversion Tracking for SMEs using Google Tag Manager

Whatever size business you are, it’s important to be able to measure the outcomes of your marketing efforts. In my view, it’s even more important for small to medium sized businesses (SMEs) because most will have very limited budgets. This means that knowing what is working (and not working) is vital so that marketing budgets […]

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