How we think
Events We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing event, MKGO. It was the biggest event yet and we were treated to talks on digital PR for small businesses, the challenges of SEO at a large travel brand, the psychology of language in PR […]
Digital PR Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if you want to get the most out of your efforts. So where should you start? If you’re looking to boost your online presence, increase organic traffic and improve the authority of your website but don’t […]
Management The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty much always been on the lookout for great people to join our team, but the last few weeks have seen us hiring for five roles which, even for us, is a lot! One of the […]
PPC As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially in Google Ads where clients are paying for ad spend. There’s nothing better than seeing conversions and traffic increase over time when you’re working on an account, building and optimising campaigns. The one line that […]
Events 
Inbound In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features – a LinkedIn ads integration. Online advertising, whilst an important part of most digital strategies, has its limitations for businesses, namely, not always being able to see whether the ads are generating revenue or ROI. It should therefore […]
Digital PR As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 weeks. I have a traditional PR background, having worked for a well-known wildlife charity, RSPB, which taught me a lot about the core principles of PR. But the last six months at Aira working as […]
Email In September of 2018 I attended Inbound 2018. It was no surprise that a theme of the event was delighting your existing customers and nurturing leads, a fundamental part of inbound marketing. The discussion was very firmly on the why, rather than the how. I believe the reason for this is generally a lack of […]
Inbound The purpose of inbound marketing is to attract your potential customers by offering them relevant, truly useful content that helps them understand and solve their problems throughout their buyer’s journey. The buyer’s journey consists of awareness, consideration and decision stages, and your goal is to guide a prospect through these stages. But how exactly do […]
Management When Matt and I decided to start a company together, we talked a fair bit about why we thought it could be a good idea and what we really wanted to build. For context, we both came from digital marketing backgrounds but in different ways. Matt started out as a freelancer and at the time […]
