How we think
SEO There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve the site’s search rankings. Sad? Perhaps, but I love a good puzzle. We have access to so much data that it can be difficult to decide where to focus our efforts. It can also be […]
Digital PR Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week work placement. Here’s a blog post and an infographic she created to explain and illustrate what she learned. Having some knowledge and experience in traditional and broadcast PR, I was intrigued to learn about how […]
Inbound If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you can get the most out of it and make a decision about whether the agency you meet is the right fit – and whether an agency is a good fit at all. This guide aims […]
PPC This is a question we hear from time to time, and one you might have come across online, if you’re looking into Google Ads for your business. The short answer is yes, with over 3.5 billion searches per day, if you’re not advertising on this platform, you’re leaving money on the table. I think what […]
Social Media Anyone who uses business manager will know how often new features are released and how easily they can slip past you. Facebook doesn’t seem to want to tell people about the awesome new stuff they’ve been doing for some peculiar reason. I was reviewing some page insights today and I came across another one of […]
Inbound 2019 is fast approaching and the current online marketing space is experiencing more of an evolution, than a revolution. The industry moves fast and whilst many approaches from previous years have fallen by the wayside, some of the overarching themes still resonate today. Part of this evolution is the concept of inbound marketing. Pioneered by […]
SEO Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small SEO Agency last night at the UK Search Awards. The black-tie award ceremony was hosted at the Bloomsbury Big Top and celebrates the very best talent in UK digital marketing and search. Agencies and in-house […]
Digital PR If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and speak at some of the best digital marketing and PR events around the world. At the beginning of this month, two of our digital PR executives, Aliyah and Abi, headed to Hawker House (primarily used […]
Content Strategy Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But it’s not easy. Producing one piece of amazing content can be challenging enough, let alone creating lots of great campaigns that consistently gets traffic and links. These days, there is more digital content online than […]
Inbound Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But there’s a lot more to it than that… Here we’ll take a look at what exactly the buyer’s journey is, its different stages, why it’s important and how to create one for your audience. We’ll […]
