How we think

MKGO 5 Events


We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing event, MKGO. It was the biggest event yet and we were treated to talks on digital PR for small businesses, the challenges of SEO at a large travel brand, the psychology of language in PR […]

Content-led digital PR Digital PR

How to Plan a Content-led Digital PR Campaign

Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if you want to get the most out of your efforts. So where should you start? If you’re looking to boost your online presence, increase organic traffic and improve the authority of your website but don’t […]


How We Handle Career Progression at Aira

The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty much always been on the lookout for great people to join our team, but the last few weeks have seen us hiring for five roles which, even for us, is a lot! One of the […]

PPC Cost vs Billed Cost PPC

Why Google Ads Cost is More Than Your Daily Budget

As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially in Google Ads where clients are paying for ad spend. There’s nothing better than seeing conversions and traffic increase over time when you’re working on an account, building and optimising campaigns. The one line that […]

MKGO Events

Why We Spend £25,000+ Per Year on MKGO

A precursor *Before we start, if you want to come along to MKGO this week there's a box at the bottom of this post which lets you book a free ticket. You're welcome. Ultimately, Aira started from a chance encounter. A previous life. Another agency. Interviewing and hiring a recent graduate who would introduce me [...]
aira office Digital PR

6 Lessons from My 6 Months at Aira

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 weeks. I have a traditional PR background, having worked for a well-known wildlife charity, RSPB, which taught me a lot about the core principles of PR. But the last six months at Aira working as […]

inbound marketing process Inbound

The Inbound Marketing Process Explained

The purpose of inbound marketing is to attract your potential customers by offering them relevant, truly useful content that helps them understand and solve their problems throughout their buyer’s journey. The buyer’s journey consists of awareness, consideration and decision stages, and your goal is to guide a prospect through these stages. But how exactly do […]


Company Culture – What Does That Even Mean?

When Matt and I decided to start a company together, we talked a fair bit about why we thought it could be a good idea and what we really wanted to build. For context, we both came from digital marketing backgrounds but in different ways. Matt started out as a freelancer and at the time […]

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