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The 2019 Beginner’s Guide to Google Dynamic Search Ads (DSA)

Dynamic Search Ads have been around since October of 2011, but Google has recently enhanced the power of the search ads. In this guide, you will learn what Google Dynamic Search Ads (DSAs) are, the benefits of using them, how to set them up and Google best practices. What Are Google Dynamic Search Ads (DSAs)? Dynamic Search […]

automacially categorising keywords for the buyer's journey Inbound

How to Automatically Categorise Keywords for the Buyer’s Journey

When starting any keyword research project, I start by asking myself the standard questions; ‘What’s the search volume?’, ‘How competitive is the phrase?’, ‘Who else ranks for the query?’. This is keyword research 101. But over the last 24 months or so, ‘user intent‘ has become all the rage within digital and inbound marketing. So […]

Inbound

What is Inbound Marketing?

Inbound marketing supports tactics to let potential customers find your product or service themselves, by offering the solution to their problem using content marketing, SEO, PPC and social media marketing.  “96% of people who visit your website are not ready to buy.” – HubSpot By providing information for people across the buyer’s journey, inbound marketing helps to build trust […]

buyer's journey Inbound

The Benefits of Inbound Marketing

Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty much only way to reach customers was by bombarding them with adverts, cold calls and mail (plus many more types of interruptive media), inbound marketing attempts to get your customers to come to you. Inbound […]

Digital PR

7 Steps for Creating an Effective Digital PR Strategy

Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR agency’.   The main focus was on offline earned media, but now the landscape is completely different and we’re seeing traditional agencies upskill themselves to become digitally savvy.  As the world moves away from traditional […]

10 Ways Inbound Marketing Services Can Benefit your Business Inbound

10 Reasons to Use Inbound Marketing Services

Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a highly effective way to increase the traffic to your business’ website, and also convert that traffic into customers. The virtual marketplace is crowded with companies vying for the attention of online shoppers, but effective inbound […]

social media management agency

The Pros and Cons of Using a Social Media Management Agency

These days social media is compulsory for any business or brand wanting to stay connected and relevant to their customers. With over three billion people now believed to be using social media, and this number only rising every year, social media is an essential platform for many people to communicate with friends and family, as […]

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