How we think
PPC Dynamic Search Ads have been around since October of 2011, but Google has recently enhanced the power of the search ads. In this guide, you will learn what Google Dynamic Search Ads (DSAs) are, the benefits of using them, how to set them up and Google best practices. What Are Google Dynamic Search Ads (DSAs)? Dynamic Search […]
Inbound When starting any keyword research project, I start by asking myself the standard questions; ‘What’s the search volume?’, ‘How competitive is the phrase?’, ‘Who else ranks for the query?’. This is keyword research 101. But over the last 24 months or so, ‘user intent‘ has become all the rage within digital and inbound marketing. So […]
Social Media Billions of people around the world are active users of social media platforms such as Facebook, Instagram, and Twitter. There is a continued growth in monthly users and influence on such platforms, meaning that social media is mandatory for any business wanting to remain relevant, and connected to their customers. A good social media campaign should reach, […]
Events For as long as I can remember I’d always been the quiet one, the one who didn’t speak up in class, the ‘Oh I knew that but was too shy to say anything’ person. I’d always been used to taking the back seat and letting others take the limelight – but I actually always wanted […]
Digital Marketing The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect robots.txt rules and ranking losses are all other legitimate reasons why you may see a drop in website traffic. Fortunately, in most cases, if you’re affected by a sudden decline in traffic there are a […]
Inbound Inbound marketing supports tactics to let potential customers find your product or service themselves, by offering the solution to their problem using content marketing, SEO, PPC and social media marketing. “96% of people who visit your website are not ready to buy.” – HubSpot By providing information for people across the buyer’s journey, inbound marketing helps to build trust […]
Inbound Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty much only way to reach customers was by bombarding them with adverts, cold calls and mail (plus many more types of interruptive media), inbound marketing attempts to get your customers to come to you. Inbound […]
Digital PR Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR agency’. The main focus was on offline earned media, but now the landscape is completely different and we’re seeing traditional agencies upskill themselves to become digitally savvy. As the world moves away from traditional […]
Inbound Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a highly effective way to increase the traffic to your business’ website, and also convert that traffic into customers. The virtual marketplace is crowded with companies vying for the attention of online shoppers, but effective inbound […]
Social Media These days social media is compulsory for any business or brand wanting to stay connected and relevant to their customers. With over three billion people now believed to be using social media, and this number only rising every year, social media is an essential platform for many people to communicate with friends and family, as […]
