How we think
Inbound If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you can get the most out of it and make a decision about whether the agency you meet is the right fit – and whether an agency is a good fit at all. This guide aims […]
Social Media Anyone who uses business manager will know how often new features are released and how easily they can slip past you. Facebook doesn’t seem to want to tell people about the awesome new stuff they’ve been doing for some peculiar reason. I was reviewing some page insights today and I came across another one of […]
Inbound 2019 is fast approaching and the current online marketing space is experiencing more of an evolution, than a revolution. The industry moves fast and whilst many approaches from previous years have fallen by the wayside, some of the overarching themes still resonate today. Part of this evolution is the concept of inbound marketing. Pioneered by […]
SEO Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small SEO Agency last night at the UK Search Awards. The black-tie award ceremony was hosted at the Bloomsbury Big Top and celebrates the very best talent in UK digital marketing and search. Agencies and in-house […]
Digital PR If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and speak at some of the best digital marketing and PR events around the world. At the beginning of this month, two of our digital PR executives, Aliyah and Abi, headed to Hawker House (primarily used […]
Content Strategy Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But it’s not easy. Producing one piece of amazing content can be challenging enough, let alone creating lots of great campaigns that consistently gets traffic and links. These days, there is more digital content online than […]
Inbound Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But there’s a lot more to it than that… Here we’ll take a look at what exactly the buyer’s journey is, its different stages, why it’s important and how to create one for your audience. We’ll […]
Content Strategy So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re contacting them on a subject they specialise in. If you have a campaign you believe they will be interested in featuring, be sure to triple check their sector; what are their recent articles about? Are […]
Inbound A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. It is a way to better understand the demographics and psychographics (motivations, goals, problems etc) related to your target audience. In short it helps you to be an empathetic business, a virtue that should be […]
Content Strategy Last week, a few of us at Aira went to SearchLove London for two days to listen to some of the best speakers in digital marketing share their tips, insights, and results of their own research to take our understanding of the industry to the next level. It didn’t disappoint. Two of our SearchLove attendees […]
