Sam Butterworth

buyer's journey Inbound

The Benefits of Inbound Marketing

Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty much only way to reach customers was by bombarding them with adverts, cold calls and mail (plus many more types of interruptive media), inbound marketing attempts to get your customers to come to you. Inbound […]

10 Ways Inbound Marketing Services Can Benefit your Business Inbound

10 Reasons to Use Inbound Marketing Services

Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a highly effective way to increase the traffic to your business’ website, and also convert that traffic into customers. The virtual marketplace is crowded with companies vying for the attention of online shoppers, but effective inbound […]

MKGO 5 Events

MKGO 5

We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing event, MKGO. It was the biggest event yet and we were treated to talks on digital PR for small businesses, the challenges of SEO at a large travel brand, the psychology of language in PR […]

inbound marketing process Inbound

The Inbound Marketing Process Explained

The purpose of inbound marketing is to attract your potential customers by offering them relevant, truly useful content that helps them understand and solve their problems throughout their buyer’s journey. The buyer’s journey consists of awareness, consideration and decision stages, and your goal is to guide a prospect through these stages. But how exactly do […]

buyer's journey Inbound

What is the Buyer’s Journey?

Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But there’s a lot more to it than that… Here we’ll take a look at what exactly the buyer’s journey is, its different stages, why it’s important and how to create one for your audience. We’ll […]

Inbound

What is a Buyer Persona?

A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. It is a way to better understand the demographics and psychographics (motivations, goals, problems etc) related to your target audience. In short it helps you to be an empathetic business, a virtue that should be […]

Inbound Marketing Examples Inbound

6 Perfectly Executed Examples of Inbound Marketing

Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry – if done right. And a few businesses and individuals have been putting inbound theory into practice with great success. Here are some stellar inbound marketing examples to inspire you and your business to really, well, […]

Inbound Marketing Tactics Inbound

17 Essential Inbound Marketing Tactics

Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the right inbound marketing tactics, properly implemented, inbound helps you attract strangers to your website and convert them into customers, as well as promoters of your brand. But what are the best inbound marketing tactics to […]

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