Paddy

Management

How We Handle Career Progression at Aira

The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty much always been on the lookout for great people to join our team, but the last few weeks have seen us hiring for five roles which, even for us, is a lot! One of the […]

Management

Company Culture – What Does That Even Mean?

When Matt and I decided to start a company together, we talked a fair bit about why we thought it could be a good idea and what we really wanted to build. For context, we both came from digital marketing backgrounds but in different ways. Matt started out as a freelancer and at the time […]

Content Strategy

Using Data to Improve Link Building Campaigns

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements to our skills, processes and results. There are a few ways that we do this, including team training, processes and looking back at successful (and unsuccessful) campaigns to learn what worked and what could have […]

SEO

Rank Tracking in 2018 – Is it Still Worth It?

Rank tracking has always been a bit of a double-edged sword. In one way, it’s a useful measure of progress against organic search objectives and a way to benchmark against competitors. In another way, it isn’t a leading indicator of success and can often be a source of frustration if your client or boss is […]

Inbound

7 Ways for SMEs to Drive Website Traffic with Limited Time

As a small or even a medium sized business, it can be hard to compete with large competitors who not only have deeper pockets but may also have marketing teams bigger than your entire company. Add to that the fact that organic search results on Google are being pushed further and further away from the […]

Analytics

Conversion Tracking for SMEs using Google Tag Manager

Whatever size business you are, it’s important to be able to measure the outcomes of your marketing efforts. In my view, it’s even more important for small to medium sized businesses (SMEs) because most will have very limited budgets. This means that knowing what is working (and not working) is vital so that marketing budgets […]

Content Strategy

Sustainable Content Marketing – BrightonSEO

A highlight of the UK conference calendar is always BrightonSEO and I’m fortunate enough to have spoken at the first one at an even bigger venue. Thanks to those of you that came along to my talk. Below is my slide deck and feel free to get in touch if you have any questions at […]

Management

Why We’re Giving Our Team Unlimited Holidays

TL:DR; Why not do it? And, it’s f*cking cool.   Last month, we rolled out unlimited holiday for our team. Unsurprisingly, the team were really happy with this change! A week or so later, we pushed out some new job adverts which started to announce our unlimited holiday policy to the world. I unashamedly pushed it […]

Ready to find out how we can help?

Get in touch