Paddy

SEO

Rank tracking in 2018 – is it still worth it?

Rank tracking has always been a bit of a double-edged sword. In one way, it’s a useful measure of progress against organic search objectives and a way to benchmark against competitors. In another way, it isn’t a leading indicator of success and can often be a source of frustration if your client or boss is […]

Inbound

7 ways for SMEs to generate more traffic with limited time

As a small or even a medium sized business, it can be hard to compete with large competitors who not only have deeper pockets but may also have marketing teams bigger than your entire company. Add to that the fact that organic search results on Google are being pushed further and further away from the […]

Analytics

Conversion Tracking for SMEs using Google Tag Manager

Whatever size business you are, it’s important to be able to measure the outcomes of your marketing efforts. In my view, it’s even more important for small to medium sized businesses (SMEs) because most will have very limited budgets. This means that knowing what is working (and not working) is vital so that marketing budgets […]

Content Strategy

Sustainable Content Marketing – BrightonSEO

A highlight of the UK conference calendar is always BrightonSEO and I’m fortunate enough to have spoken at the first one at an even bigger venue. Thanks to those of you that came along to my talk. Below is my slide deck and feel free to get in touch if you have any questions at […]

Management

Why we’re giving our team unlimited holidays

TL:DR; Why not do it? And, it’s f*cking cool.   Last month, we rolled out unlimited holiday for our team. Unsurprisingly, the team were really happy with this change! A week or so later, we pushed out some new job adverts which started to announce our unlimited holiday policy to the world. I unashamedly pushed it […]

Management

Lessons on Leadership

I’ve written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. Today I want to talk about leadership, as for me, there is a difference between management and leadership. I always knew there were differences but it was only in a recent book that I saw […]

Calmness and Headspace Productivity

How to free up headspace and focus on what matters

I’d never really heard of the term “headspace” prior to reading Getting Things Done and Making it All Work by David Allen. In the context of getting things done, headspace relates to getting all of your to-do list items out of your head and into a system you trust. This system can be something like […]

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