Archive | May, 2019

PPC

The 2019 Beginner’s Guide to Google Dynamic Search Ads (DSA)

Dynamic Search Ads have been around since October of 2011, but Google has recently enhanced the power of the search ads. In this guide, you will learn what Google Dynamic Search Ads (DSAs) are, the benefits of using them, how to set them up and Google best practices. What Are Google Dynamic Search Ads (DSAs)? Dynamic Search […]

automacially categorising keywords for the buyer's journey Inbound

How to Automatically Categorise Keywords for the Buyer’s Journey

When starting any keyword research project, I start by asking myself the standard questions; ‘What’s the search volume?’, ‘How competitive is the phrase?’, ‘Who else ranks for the query?’. This is keyword research 101. But over the last 24 months or so, ‘user intent‘ has become all the rage within digital and inbound marketing. So […]

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