Archive | January, 2019


Company Culture – What Does That Even Mean?

When Matt and I decided to start a company together, we talked a fair bit about why we thought it could be a good idea and what we really wanted to build. For context, we both came from digital marketing backgrounds but in different ways. Matt started out as a freelancer and at the time […]

HubSpot vs Salesforce Inbound

HubSpot vs Salesforce Comparison – Which is the Best CRM?

A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re a business looking to implement a new (or replacement) CRM, there are thousands of solutions on the market. It’s not an easy process to evaluate and compare. In fact, one of the most frequently asked […]


3 Technical SEO Tips to Help Your Site Rank

There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve the site’s search rankings. Sad? Perhaps, but I love a good puzzle. We have access to so much data that it can be difficult to decide where to focus our efforts. It can also be […]

Digital PR

My Aira Journey – What I Learned During My Work Placement

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week work placement. Here’s a blog post and an infographic she created to explain and illustrate what she learned. Having some knowledge and experience in traditional and broadcast PR, I was intrigued to learn about how […]

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