Archive | January, 2017

10 Simple Steps for Successful LinkedIn Advertising

10 Simple Steps for Successful LinkedIn Advertising

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook advertising in Q3 2016 alone, making Facebook the second biggest company for digital advertising, only coming second to Google. Unless you’ve been under a digital rock for the past few years, you’ll be more than […]

Analytics

Conversion Tracking for SMEs using Google Tag Manager

Whatever size business you are, it’s important to be able to measure the outcomes of your marketing efforts. In my view, it’s even more important for small to medium sized businesses (SMEs) because most will have very limited budgets. This means that knowing what is working (and not working) is vital so that marketing budgets […]

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