SEO Services

Search Engine Optimisation Specialists

Your potential customers are out there, roaming the web. They are actively searching for what you have to offer, but are they finding you?
Effective search engine optimisation is much more than just “playing the Google game”. It’s about discovering what your ideal customers are looking for, and then making sure that you’re in a position to be found.
As search evolves, it can be a real challenge to stay on top of it all. The algorithms are constantly shifting, and in response, the techniques for ranking become more sophisticated. At Aira, we keep on top of these changes so that our clients are always in a position to benefit from them. We also don’t forget the basics which are to create a great experience for your potential customers and to provide them with the products, services and content they want.

Okay, but do you REALLY know what
you’re talking about?

We like to think so, yes. Aside from doing great work for our clients, we’re the only Milton Keynes SEO company who regularly write for industry leading websites such as Search Engine Journal, State of Digital and a number of others. We’ve also run webinars for Moz.com and can regularly be seen speaking at events like BrightonSEO, SMX, SearchLove and conferences in the US, Europe and Australia. We’re also one of only 50 companies in the world to be listed on the Moz recommended list of digital agencies because of our expertise and experience.

How do we work?

Amazing, effective SEO is about working with search engines, not against them and we don’t indulge in dirty tricks. The quick-fix “solutions” offered by some companies will only hurt your business in the long run. We approach our work with a deep understanding of search algorithms, a powerful portfolio of proven strategies and an attitude of dedicated customer service.

 

From our base in Milton Keynes, we offer SEO services to businesses of all shapes and sizes. From “one man bands” to startups, SMEs and national brands. Our years of SEO experience have shown us time and again that training, transparency and a commitment to being truly relevant will bring you out on top every time. We can offer your business a carefully tailored plan of SEO services, which will improve your rankings and drive quality, relevant traffic honestly and organically for long-term growth.

“You should be seen. Rise above the rest with our proven
SEO strategies.”
Matt Beswick, Co-founder and SEO Geek

Case Study

TABS Group

The goal

TABS Group are a US based company providing customer analytics software and consulting to the fast-moving consumer goods (FMCG/CPG) industry. They were looking to improve the measurement of their digital marketing activities and better understand what was working for them so that they could make smarter decisions with the data.

The approach

Our project covered two core areas:

 

  • Analytics and measurement training
  • Set up of reporting dashboards

 

We worked with the VP Sales and Marketing to deliver a series of training sessions online. These training sessions covered the fundamental principles of digital marketing measurement and then took a particular focus on Google Analytics itself which was their preferred analytics software.

 

Alongside this training, we spent time auditing the TABS Group Google Analytics account with the goal of making sure that all data was as clean and accurate as possible. From here, we worked to understand the KPIs that were valuable to the business and set up tracking for each of them. We then created reporting dashboards so that these KPIs could be easily monitored by TABS.

The results

At the end of the project, TABS Group were left with a much better understanding of Google Analytics and how it could be used to make better decisions. They also had the reporting dashboards they needed to monitor their digital marketing activity and show its value to the wider business.

“Paddy provided excellent strategic guidance and executional support to us in setting up and understanding Google Analytics. There’s a lot of information – and varying opinions – on how to approach Google Analytics monitoring. Paddy is an expert in the field and he demonstrated that by showing us a clear, practical path to take that is helping us meet our digital objectives.”
Robert Baldwin, VP Sales and Marketing, TABS Group.

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