Paid Advertising

& PPC Management Services

Neglecting paid advertising means you’re, quite frankly, leaving sales on the table.

The right paid advertising campaign can bring brilliant results from very early on; it can also represent a significant investment for your company. When you’re not sure what you’re doing, small missteps can quickly add up to costly mistakes. As a Google Partner and leading PPC agency, we’ve learnt that to make PPC advertising really work for your business, you need solid research, a strong strategy and responsive, unequivocal analytics.
At Aira, our highly trained team deliver all of these as standard. Our PPC management services are founded on one principle: ROI. Anything else is a waste of time and resources. The Aira paid advertising team, based in Milton Keynes but working with clients throughout the world, have spent years honing their skills and know how to deliver. We craft smart, attractive, efficient campaigns that are exquisitely targeted at the customers who will convert.

Google Adwords

Google Adwords can be a dynamic engine for your business — but only if it’s managed effectively. As a Google Partner (meaning that we’re a certified Adwords agency), we know that a well-designed Adwords campaign can put your company and your product in front of customers at the crucial moment when they are ready and willing to buy. That’s powerful stuff. But there’s nothing automatic about Adwords. Like many powerful machines, it is extremely complex and works best when operated by a trained expert. Any agency can place a paid advert and get you to the top of Google, but only a well written and, more importantly, well positioned advert will get you conversions.

Our Process

Our process is simple, perfectly transparent and uber efficient. We start any project by completing a comprehensive audit on your current search visibility, covering both paid and organic activity. From here, we research your competitors, discover what keywords to target and from there, we create carefully and intelligently planned ads. It doesn’t end there; a big part of any paid advertising campaign is ensuring its effectiveness. We consistently monitor our campaigns and report on their performance regularly. This gives us the opportunity to quickly amend, add or remove specific adverts if they’re not delivering, therefore, saving you from wasting money on ineffective advertising

Audit

Competitor research

Keyword research

Ad copy creation

Display ad creation

Ongoing Management / Optimisation

Reporting

“When you’re paying for every click, you’ve got to make every single one count.”
Matt Beswick, Director and PPC Geek

Case Study

The Underground Cookery School

The goal

Underground Cookery School came to us after a website migration had gone wrong and they’d lost a lot of their organic search traffic. Our goal was to fix the migration problems and establish them back to the traffic levels they had pre-migration.

The approach

We immediately got to work on finding the problems that had occurred during the website migration and, using our in-house developers, fixed the problems quickly.

The results

Traffic returned to the website after six weeks and we’re now helping Underground Cookery School grow their business through Google AdWords campaigns.

Underground Cookery School

“For the past three years Aira have managed all our companies SEO and digital advertising campaign’s. Reliable and quick to respond, I’d have no hesitation in recommending this fantastic business, who really do care about their customers. I’m look forward to working with them for the next three years, and beyond!”
Matt Kemp, Owner, Underground Cookery School

Ready to find out how we can help?

Get in touch