These days, a meaningful presence on social media is practically mandatory for businesses that want to stay relevant and connected to their customers.

It’s one of the strongest ways your company can reach out to both current and prospective clients. Social media in all its forms drives traffic, when used intelligently. As an advertising tool it is unparalleled in its scope, flexibility, responsiveness and ROI. As a customer relationship platform it offers a unique opportunity to truly engage on a personal level with the people who care about your product.

Building brand recognition and loyalty with social media provides lasting benefits for your business, but it also requires a serious commitment. Platforms are proliferating every day, and generating content, staying responsive, and building community across a multitude of accounts can be extremely demanding. Neglected social media accounts aren’t neutral: they can seriously erode consumer confidence if you miss out on customer service opportunities or leave an important message unanswered.

If the task seems overwhelming, you’re not alone. You need to decide which channels and networks make sense, how you should approach them, and the best way to build and maintain your presence over time. Aira can help. We’ll get to know your business inside out so that we can craft an authentic, vibrant social media voice for your brand. We’ll guide you step-by-step to create a comprehensive, customised social media plan that really works for your business. As a full service social media agency, we can offer you expert advice and assistance at every stage:

Social Media Audit

You may be starting from scratch, or perhaps you have an established presence in need of renovation. We’ll take an in-depth look at all of your options to see what’s working, what’s not, and what’s possible.

Social Media Strategy

Where do you need to be? How often do you need to be there? Facebook, Twitter, LinkedIn and Google+ each have their own quirks and hacks. We can make sure you get the most out of each, and also help you carve out space in the niche networks that can take you to the next level.

Social Media Management

Keeping up with a packed schedule of updates takes time. Crafting consistently quality updates takes even more time. Our social media experts will lift the load from your shoulders so that you can deliver reliably compelling content to your audience across all your channels.