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How we think

how to make content ideas stick through emotion, surprise and more
Content strategy

6 traits of a content idea that sticks

Do you want tons of traffic and links? All you’ve got to do is “create great content” – but for content to be great, it needs to stick. In today’s fast-paced digital marketing landscape, it’s a well-known fact that you need quality content if you want to succeed. But creating quality content is easier said […]

Events

#MKGO – Our first event

Firstly, we’d like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback so far has been incredible, and we’re really pleased that you all seemed to get so much out of the event. We’d love to hear your thoughts, so if you have any ideas for how […]

Content strategy

Sustainable Content Marketing – BrightonSEO

A highlight of the UK conference calendar is always BrightonSEO and I’m fortunate enough to have spoken at the first one at an even bigger venue. Thanks to those of you that came along to my talk. Below is my slide deck and feel free to get in touch if you have any questions at […]

The Future

Instagram Stories: What does the new feature mean for brands?

According to Instagram, everyone has a story to tell. So, it made complete sense that the social media platform announced they were rolling out a new update where users could capture moments of their life, in real time, and upload it onto their ‘ Instagram Stories’. But there’s more, Instagrammers can personalise these temporary visuals […]

8-UX-designs-all-websites-should-have
UX

8 UX Designs Your Site Should Have

Getting a website designed and built can be a lengthy and draining task for any business owner or marketing team. With such importance given to our ‘digital shop windows’, it’s amazing all of the simple yet vital things that can be so easily overlooked or forgotten about as we concentrate so much focus on overall […]

General

Digital Marketing – What Do You Actually Do?

If you’ve worked in SEO / PPC / digital marketing for any length of time you’ve probably had to explain what you actually do as a job, and most likely struggled. Given the growth of digital marketing and the undeniable truth that it’s only getting bigger, shouldn’t more people know what we actually do? It’s […]

Content strategy

9 tools to help every content strategist

So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want to outreach to. You think you’ve got this content business down to a tee. Yeah right! If only it was that easy. Rewind a few years and I dare say, content marketing was probably a […]

Management

Why we’re giving our team unlimited holidays

TL:DR; Why not do it? And, it’s f*cking cool.   Last month, we rolled out unlimited holiday for our team. Unsurprisingly, the team were really happy with this change! A week or so later, we pushed out some new job adverts which started to announce our unlimited holiday policy to the world. I unashamedly pushed it […]

The Future
The Future

The Future for Marketers – Creativity, Strategy and Technology

I’ve spoken a couple of times in the last year or so on the future of our industry and what it may mean for us. I wanted to write up my thoughts on this, share a few trends and give some pointers on what I think we should be doing as marketers to take advantage […]

Management

Lessons on Leadership

I’ve written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. Today I want to talk about leadership, as for me, there is a difference between management and leadership. I always knew there were differences but it was only in a recent book that I saw […]

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